Southern Millionare Crash is one of Crash's persona's. He is as intelligent as a Southern Millionare in
Crashus Maximus and is so rich he has a mansion, and 16 consecutive businesses.
Triva
He has good business advice and occasinally helps Cleo get her business off the ground, such as telling her to give Real Crash a fake thing and make him purchase it.
Crash seems to pefer to like this persona, because he uses it alot as a disguise.
Southern Millionare Crash has appeared in other episodes, such as Home Alone... With Crash and Merry Crashenfest.